Retail

Caramel

International retail ID for Eva Karayiannis’ London brand, renowned for its all-age children ready-to-wear. First application of the retail-ID to a flagship store in Kyiv, Ukraine.

Challenge

In London each store has a very strong ID, for they were all directly designed by the brand-owner herself and furnished with handpicked vintage furniture. The main challenge was to go from small local charming “boutiques” to an exportable brand with a retail identity.

2016