Retail

RJ HQ & flagship

Transformation & refurbishment of a former art gallery located in Geneva’s middle-age old town, into RJ-watches’ HQ and first flagship store with a direct view on the brand’s watchmakers’ atelier.

Challenge

Bringing a contemporary aesthetic in an historical building, meant not only a challenge vis-à-vis the authorities, but also in defining the brand’s retail identity. We eventually chose to follow their product strategy and tagline “DNA of legends” to create a unique architectural alloy.

2016