The Wolf Project x Manor x USM
The Wolf Project brand has been executing against this strategy since its launch in the US in 2019, launching direct to consumer quickly followed by a rollout onto the shelves of 2,000 CVS pharmacies across the US and Amazon.
The successful launch supported the raise of 1 million Swiss francs from Swiss-French business angels to allow the brand to develop faster in Europe. The ﬁrst step is an exclusive partnership with Manor, Switzerland’s largest and most successful department store chain with 60 stores across the country.
Francesco Urso said "Switzerland has been at the forefront of sustainable development, hence its population is too. There was an incredible ﬁt between our products, Swiss consumers and the retail power of Manor that created the perfect conditions for the launch of the brand here after the success in the US."
Inspired by the brand’s natural formula, the design of space in Manor brings to life a "world of plants" executed partnership with the high-end modular furniture company USM. The Geneva-based design agency Coral Studio had the idea of bringing together brands united by shared values: design, elegance, and respect for nature and the environment.
USM CEO Alexander Schärer said of the collaboration, "The products of Wolf Project and USM have many things in common. From the idea of sustainability, from the respect for nature to the quality. Both products stand for 'Beauty'."
The Wolf Project x Manor x USM represents a unique execution of shared values which translated into consumer connection sales that the brand hopes will be an inspiration to other retailers and brands.
Text by Kelly Kovack for BeautyMatter